Merry Christmas Images


Dear Santa,


My name is Sofia and I am eleven years old. I live in Phoenix, Arizona, where it is sunny and seventy degrees on Christmas Day every single year, which means our Christmas card pictures never have snow in them, which my cousin in Minnesota thinks is "not real Christmas," which I find extremely rude considering Phoenix has been around a lot longer than my cousin's opinion.

For school we have to make a Christmas image for the art show and I started looking up "Merry Christmas images" online for ideas and there were millions of them and they all looked kind of the same — same red, same snow, same you, basically — and I started wondering why. I have three questions.


Why do almost all Christmas images look the same, even though Christmas is celebrated so many different ways around the world?

Why does Arizona have so many deserts and cactuses when other states do not?

Why do certain images become "the" image of something, like how everyone pictures Christmas the same way even in different countries?


Thank you.


Sofia Isabel Ramirez


Phoenix, Arizona

Dear Sofia,

Your cousin in Minnesota is wrong, and I want to say that plainly before anything else, because a child defending the validity of her own Christmas deserves a direct answer rather than a diplomatic dodge. Phoenix on Christmas Day at seventy sunny degrees is real Christmas. It has always been real Christmas. The snow is not the tradition. The snow is one region's weather, dressed up in marketing and repeated so often that people forgot it was ever optional. We will get into exactly how that happened, because your question about images is really a question about how one picture took over the entire world's imagination, and it is one of my favourite stories to explain.

Why almost all Christmas images look the same.

This is not an accident, Sofia, and it did not happen gradually over centuries the way you might assume. It happened largely because of two specific artists working about sixty years apart, and a soft drink company that made a decision in 1931 that changed how a significant portion of the human race pictures me to this day.

The first artist was Thomas Nast, a political cartoonist working for an American magazine called Harper's Weekly during and after the Civil War. Starting in 1863, Nast drew a series of illustrations of Santa Claus that combined earlier European folklore — the Dutch Sinterklaas, the English Father Christmas — into a single, consistent American character: a round, bearded, fur-trimmed figure who lived at the North Pole, kept a list of children's behaviour, and ran a workshop with elves. Before Nast, depictions of me varied enormously from region to region, sometimes tall and thin, sometimes wearing green or blue, sometimes looking rather stern. Nast's illustrations, reprinted widely across decades, were the first major step toward a single, standardised image.

The second and far more powerful step came in 1931, when the Coca-Cola Company commissioned an illustrator named Haddon Sundblom to create a series of advertisements for their winter sales campaign. Sundblom painted me as warm, rosy-cheeked, fully human in proportion rather than elf-like, dressed in a red suit trimmed with white fur that happened to closely match Coca-Cola's own brand colours, and these advertisements ran in major magazines across America every December for more than three decades. Sundblom's paintings did not invent the red suit — earlier illustrations, including some of Nast's, already used red — but they perfected and standardised it with a consistency and a marketing budget that no single artist or magazine had ever achieved before. Millions of people saw the same image, year after year, for over thirty consecutive years. That kind of repetition does something to a culture's imagination that almost nothing else can do. It does not just describe an idea. It replaces every other version of the idea that came before it.

By the mid-twentieth century, this single standardised image — red suit, white trim, black boots, rosy cheeks, North Pole, snow — had spread through American film, television, and advertising so thoroughly that it became, for an enormous part of the world, simply what Christmas looks like, regardless of whether the country actually experiences a white Christmas at all. Australia, Brazil, the Philippines, and Phoenix, Arizona all celebrate Christmas in genuine warmth, and yet the greeting cards, the decorations, and the images people search for online still default to snow, because the image won before geography got a vote.

Why does Arizona have so many deserts and cactuses when other states do not?

Arizona's desert landscape comes down to a specific combination of latitude, mountain geography, and atmospheric circulation that conspires, quite reliably, to keep moisture away from the region.

Arizona sits within a band of latitude — roughly between 25 and 35 degrees north — that experiences what climatologists call the subtropical high pressure zone, a global pattern of descending, drying air that creates most of the world's great deserts at similar latitudes: the Sahara, the Arabian Desert, and the deserts of northern Mexico all sit in roughly the same latitudinal band as Arizona, for the same fundamental atmospheric reason. Air that rises near the equator, drops its moisture as tropical rain, and then descends again around this latitude arrives extremely dry, having already given up its water thousands of miles away.

On top of this global pattern, Arizona sits in what is called a rain shadow, downwind of the Sierra Nevada and other mountain ranges to the west, which strip moisture out of Pacific storm systems before they ever reach the state. The combination of subtropical descending air and mountain rain shadow leaves much of Arizona receiving less than ten inches of rainfall a year in many areas, which is dry enough to support the Sonoran Desert — one of the most biologically diverse deserts on Earth, and the only place in the world where the saguaro cactus, the tall iconic cactus with the raised arms that most people picture when they think of the American desert, grows naturally.

The saguaro itself is a remarkable plant — it can live over 150 years, can weigh several tons when fully hydrated, and does not grow its first arm until it is roughly 75 years old, which means most of the dramatic, arm-raised saguaros you see in Phoenix postcards are older than your grandparents. Your state's landscape is not a lesser version of a "real" winter landscape, Sofia. It is one of the most distinctive and biologically remarkable environments on the planet, and it has absolutely nothing to apologise for.

Why do certain images become "the" image of something?

This is your social studies question, and it is really the same question as your first one, asked at a higher level, so I will answer it that way.

Certain images become the dominant, default version of an idea through a combination of repetition, emotional resonance, and institutional power — meaning that whoever has the money, reach, and motivation to repeat an image consistently and widely enough, over a long enough period, tends to win the right to define what something "looks like" in the public imagination, regardless of whether that image is accurate, complete, or fair to everyone the idea actually belongs to.

This pattern repeats far beyond Christmas. The image most people picture when they think of a "scientist" — a white-coated figure, usually male, surrounded by bubbling glassware — comes overwhelmingly from decades of film and television representation rather than from any accurate survey of who scientists actually are. The image most people picture of "the Wild West" comes mostly from twentieth-century Hollywood films rather than from the messier, more diverse historical reality of the actual American frontier. And the image most people picture of Christmas — snow, red suit, fireplace, pine tree — comes substantially from one cartoonist working in the 1860s and one soft drink company's advertising budget in the 1930s, rather than from any global survey of how Christmas is actually experienced by the roughly two and a half billion Christians and broader population who mark the holiday in genuinely different climates, traditions, and ways around the world.

Understanding this, Sofia, is one of the more useful things a person can learn at eleven years old, because it applies to far more than Christmas cards. The "default" image of almost anything — a family, a hero, a beautiful place, a typical childhood — usually reflects whoever had the loudest and most repeated voice in shaping it, not necessarily the full or most accurate picture of what that thing actually is. Knowing this does not mean rejecting the default image entirely. The red suit is still lovely. Coca-Cola's Sundblom paintings are still genuinely beautiful pieces of American illustration. But knowing where the image came from means you get to decide, consciously, whether to repeat it unchanged or to make something a little more honest — a little more like your own actual Christmas, sunny and seventy degrees, with a saguaro instead of a snowman.

That, Sofia, is exactly what your school art project should be. Do not draw the snow you have never actually seen on December 25th. Draw your Christmas. Red and gold against a desert sunset. A saguaro wearing string lights, which I happen to know for a fact is something Phoenix families genuinely do and which I personally find delightful every single year from the air. Your image will be more honest than a million identical search results, and considerably more interesting to look at.

Merry Christmas, Sofia. Tell your cousin in Minnesota that Christmas has never required snow to be real — it only requires the things that actually matter, which Phoenix has in exactly the same supply as anywhere else.

Your friend,


Santa Claus


The North Pole

P.S. I have flown over the saguaro cacti of Arizona strung with Christmas lights every December for decades, and I will tell you honestly: it is one of the more beautiful and unexpected sights on the entire route. Tell your cousin that too.

merrychristmasimagese.com

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